Growth Marketing Manager

Anatomy IT is a managed IT services and cybersecurity provider serving healthcare organizations and other regulated industries. The Growth Marketing Manager will execute multi-channel demand generation campaigns, industry events, content initiatives, and sales enablement programs while building and optimizing a full-funnel growth engine. The role will measure performance, manage cross-functional initiatives, and contribute to lead generation, pipeline growth, engagement, and revenue.

Responsibilities:

• Delivering effective campaigns and impactful industry events
• Build a full-funnel growth engine from design to launch to optimizing including establishing workflows and measuring results
• This role also creates compelling, buyer-relevant content with a storytelling flair and supportive sales enablement materials including capability decks, playbooks, and overview documents
• In addition to demand generation progress reports, you'll track new learnings, key findings, and new opportunities
• The Growth Marketing Manager will also work with outside agencies, industry associations, and partner organizations
• You will leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to build an integrated program managing timelines, calendars, resources, and deliverables
• The Growth Marketing Manager will identify opportunities for improvement and growth
• The Growth Marketing Manager will also work with outside agencies, industry associations, and partner organizations
• This role reports to the Head of Marketing and works closely with Sales, Channel, Revenue Operations, Service Delivery, Security, and other internal stakeholders to execute marketing programs aligned with Anatomy IT’s growth objectives

Requirements:

• 5+ years of B2B marketing experience with demonstrated success executing multi-channel demand generation campaigns and enabling sales with dedicated playbooks and supporting materials
• Experience working with complex business models at MSP, MSSP, technology services, cybersecurity, or SaaS company
• Strong command of marketing automation tools with 3+ years working in HubSpot directly configuring and executing targeted email marketing with A/B testing including ongoing nurture campaigns, along with building landing pages, and tracking results
• Excellent inbound marketing execution including digital marketing, events, social media, webinars, and paid initiatives through agencies or organizations
• Detail oriented and deadline driven to plan and execute successful revenue-generating industry events
• Technically skilled and able to set up campaigns in CRM and upload leads to track ROI and the client journey, ideally knowledgeable with SFDC integrated with HubSpot
• Strong quantitative and analytical skills comfortable with metrics, attribution, and performance analysis
• Excellent writing and editing skills with the ability to translate technical concepts into clear business messaging
• clever and creative in developing memorable campaigns
• Leverage AI tools but personally validate messaging, content, research, and data captured
• Naturally curious and gather insights from the field and our clients to influence messaging and programs
• Comfortable managing multiple campaigns, projects, deadlines, and internal stakeholders simultaneously
• Demonstrate a sense of urgency with excellent organizational and project management skills
• Self-directed operating efficiently as an individual contributor with a small team in a fast-moving environment and collaboratively to drive initiatives to completion
• Bachelor's degree in marketing, communications, business, or related field, or equivalent professional experience
• Located in eastern time zone, preference given to EST and CST
• Prior experience working for or marketing an MSP or MSSP
• Healthcare IT, cybersecurity, or healthcare services marketing experience
• Experience with Salesforce, ZoomInfo, Asana, EOS management
• ABM experience, content syndication programs
• Familiarity with healthcare buyer personas, including CIOs, CISOs, IT leaders, security leaders, compliance leaders, and practice executives
• Familiarity with managed IT and cybersecurity services such as managed infrastructure, cloud, MDR, EDR, email security, vulnerability management, security awareness, compliance, and advisory services
• Experience supporting channel or partner-led marketing programs