Senior Analyst, Business Analytics

Omnicom's Hearts & Science agency delivers modern agency services through integrated planning, investment, and analytics teams. The Senior Analyst, Business Analytics will execute measurement plans, produce campaign reporting and dashboards, ensure data quality, develop actionable insights, and present findings to clients while supporting budget and media plan optimization.

Responsibilities:

• External facing responsibilities:
• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls
• Internal facing responsibilities:
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
• Keep in front of industry trends and developments by engaging in training

Requirements:

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
• Stellar communication skills
• Comfortable working in ambiguous situations
• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required