Core Health & Fitness provides innovative health and fitness solutions through brands including StairMaster, Schwinn, Nautilus, and Star Trac. The Sr. Director of Product Development and Management leads the strategic vision, lifecycle management, financial performance, innovation, and global commercialization of assigned product portfolios. The role collaborates across functions to drive product development, market growth, profitability, and customer satisfaction.

Responsibilities:

Own the long-term strategic vision, roadmap, and lifecycle management for assigned brands and global product portfolios
Develop and execute annual product strategies aligned with corporate objectives and long-range business plans
Lead portfolio rationalization efforts, including new product investment recommendations, product refreshes, and end-of-life decisions
Develop business cases supporting new product investments, market expansion opportunities, and portfolio optimization initiatives
Establish pricing strategy, positioning, and commercialization plans to maximize revenue, profitability, and market competitiveness
Serve as the business owner responsible for overall portfolio performance and commercial success
Lead products through the complete lifecycle from concept through launch, growth, maturity, and retirement
Define product requirements and business objectives for new product development based on customer needs, market opportunities, and financial goals
Partner with Engineering to prioritize product features, innovation initiatives, and technical investments
Ensure successful New Product Introduction (NPI) processes across all cross-functional departments
Maintain accurate product portfolio information across ERP, PLM, CRM, Sales, and Operations systems
Own product portfolio financial performance, including:
Revenue growth
Gross margin
Profitability
Product P&L
Forecast accuracy
Develop annual revenue forecasts and long-range portfolio plans
Perform ROI analysis, pricing analysis, profitability assessments, and investment modeling
Recommend strategic actions to improve portfolio financial performance
Lead Voice of Customer (VOC) initiatives to understand customer needs, market trends, and buying behaviors
Translate customer insights into product requirements and innovation opportunities
Lead competitive intelligence activities including benchmarking, pricing analysis, competitive positioning, and market trend analysis
Monitor industry developments, emerging technologies, and evolving customer expectations to inform product strategy
Drive innovation initiatives across the product portfolio
Evaluate and develop strategies for connected fitness, AI-enabled experiences, software integrations, digital ecosystems, and emerging technologies
Identify opportunities for future product differentiation through technology, customer experience, and digital transformation
Lead cross-functional collaboration across:
Engineering
Operations
Supply Chain
Quality
Sales
Marketing
Finance
Customer Experience
Service
Executive Leadership
Influence organizational priorities and facilitate alignment across multiple business functions
Support manufacturing readiness, quality initiatives, supply planning, and commercialization activities
Partner with Sales and Marketing to develop launch strategies, product messaging, sales enablement, and customer training
Present portfolio strategy, investment recommendations, business cases, product roadmaps, and financial performance to Executive Leadership
Support executive and Board-level presentations as requested
Deliver presentations to ownership, executive leadership, distributors, strategic customers, and industry partners
Communicate portfolio performance through KPI reporting and strategic business reviews
Lead global commercialization initiatives for assigned product portfolios
Partner with international sales leaders to identify regional market opportunities and product requirements
Ensure product strategies support both domestic and international growth objectives

Requirements:

- Exceptional executive presence and communication skills
- Excellent written, verbal, presentation, and influencing abilities
- Strong strategic planning and business leadership capabilities
- Demonstrated financial acumen including forecasting, pricing strategy, business case development, and P&L management
- Ability to lead multiple complex initiatives simultaneously
- Strong analytical and problem-solving skills utilizing data-driven decision making
- Proven ability to influence without direct authority across multiple functional organizations
- Strong organizational and project leadership skills
- Experience leading cross-functional product development teams
- Ability to build strong relationships with internal and external stakeholders at all organizational levels
- Self-directed with the ability to drive initiatives with minimal supervision
- Travel approximately 20–30%, including international travel as required
- Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related discipline required
- Minimum of 5 years' experience of Product Management experience
- Minimum of 5 years of commercial product leadership experience
- Experience owning product strategy and product portfolio management
- Demonstrated experience leading cross-functional teams throughout the product lifecycle
- Experience developing business cases, financial models, and investment recommendations
- Strong financial acumen with experience managing product P&L
- Experience with ERP systems, Salesforce, Power BI, PLM software, Microsoft Office Suite, and project management software
- MBA or advanced degree preferred
- Global product management experience preferred
- Fitness equipment, connected fitness, or consumer durable goods industry experience preferred
- Trade show and customer-facing experience preferred
- Bending, stooping, reaching, twisting, lifting, pushing, pulling and moving items - The employee is occasionally required to stand, walk, sit, and reach with hands and arms; and stoop, kneel, crouch, or crawl. Requires the ability to move around and maneuver products when necessary. Occasionally lift and carry items weighing up to 15 pounds
- Walking and Standing - Requires moving around
- Requires corrected vision and hearing to normal range
- Requires working under stressful conditions or working irregular hours
- Requires extensive travel

Sr. Director of Product Development and Management (60936)

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