Digital Marketing Manager

Mendix is seeking a Digital Marketing Manager to connect brand strategy, digital execution, and external agency partnerships. The role manages digital marketing operations, agency and vendor relationships, campaign execution, performance analysis, and optimization across channels.

Responsibilities:

• Serve as the primary day-to-day contact for digital marketing agencies and external partners
• Manage agency scope, deliverables, budgets, timelines, and performance expectations
• Lead regular planning sessions, status meetings, and business reviews with agency partners
• Evaluate agency performance and identify opportunities for optimization and increased efficiency
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards
• Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers
• Develop requirements, scopes of work, and success criteria for vendor engagements
• Manage RFP processes, vendor selection, onboarding, and contract support activities
• Partner with procurement, finance, and legal teams as needed to support vendor relationships
• Track vendor performance and ROI to advise future investment decisions
• Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies
• Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives
• Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution
• Support the development of marketing plans that drive awareness, engagement, and demand generation
• Manage day-to-day digital marketing workflows, calendars, and operational processes
• Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities
• Ensure marketing programs are delivered on time, within budget, and according to established quality standards
• Identify process improvements that increase team efficiency and operational effectiveness
• Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities
• Supervise key marketing, digital, and vendor performance metrics
• Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities
• Develop reporting and insights that help guide future marketing investments and strategic decisions
• Monitor industry trends, competitive activity, and emerging digital marketing best practices

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
• Experience working directly with marketing agencies, consultants, and third-party vendors
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing
• Experience working in both agency and in-house marketing environments
• Experience supporting brand strategy and integrated campaign planning
• Experience with marketing automation, CRM platforms, analytics, and reporting tools
• Background in SaaS, enterprise software, or B2B technology marketing
• Experience managing agency contracts, scopes of work, and performance reviews