Customer Marketing Manager

OpenLoop provides telehealth support solutions that streamline virtual care delivery for companies serving patients across multiple specialties. The Customer Marketing Manager will lead customer marketing strategy and campaigns, partnering with Sales and Customer Success to drive customer education, product adoption, and expansion opportunities.

Responsibilities:

• Strategic Account Planning: Partner with Customer Success on one-to-one account planning for strategic accounts, identifying and pursuing expansion opportunities tailored to each customer's business
• Broad-Based Customer Campaigns: Work with Customer Success to build broad-based customer campaigns that drive awareness of best practices and new programs that can expand a customer's offering or business
• Customer Education Content: Collaborate with the Content team to develop best-practice and program-level educational materials that help clients visualize the path to expanding their business
• Integrated Campaign Execution: Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels
• Product-Led Growth: Run product-led growth campaigns that drive awareness and adoption of new products across the existing customer base
• Data-Driven Opportunity Identification: Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities across accounts and segments
• Reporting & Insights: Own customer marketing data and reporting, regularly reporting out to cross-functional stakeholders and the executive team on the progress and impact of customer education and marketing efforts
• Program Leadership: Regularly bring new customer expansion ideas to the Marketing and Customer Success teams, taking a leadership role in this function from ideation through execution and reporting

Requirements:

• 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company
• Proven experience working closely with Customer Success or Account Management teams, spanning both one-to-one account planning and broader, campaign-based customer marketing
• An AI power user. You use AI to analyze data, ideate, draft first pass copy, and feed success back into your ideation models
• Strong command of lifecycle marketing across email, events, content, and other channels
• Proven experience diving deep into data to uncover and determine cross-sell and upsell opportunities
• A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail
• Experience in healthcare or health tech is a plus, but not required
• HubSpot experience preferred