Senior Growth Marketing Manager, Commercial/Mid-Market

Outreach is an agentic AI platform for revenue teams. The Senior Growth Marketing Manager will own go-to-market strategy and execution for the Commercial and Mid-Market segments, including segment strategy, ABM programs, integrated campaigns, and field engagement. The role partners with sales, product marketing, revenue operations, and other marketing teams to drive measurable pipeline and revenue growth.

Responsibilities:

• Define and execute GTM programs for Commercial and Mid-Market segments
• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
• Align with sales leadership on segment-specific priorities and approach
• Inform broader company segmentation and GTM strategy based on field insights
• Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments
• Define ABM target account lists, engagement strategies, and buying committee mapping
• Partner with sales leadership on account selection and pipeline acceleration for key accounts
• Design personalized buying experiences and campaigns for priority accounts
• Own campaign planning and execution across channels to drive pipeline for the assigned segment
• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
• Measure campaign performance against pipeline and revenue targets
• Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
• Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives
• Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth
• Develop and deliver segment-specific resources, insights, and support to enable field sales teams

Requirements:

• Applicants must reside in the US
• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations
• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
• Experience operating in matrixed global organizations across multiple market units, segments, or geographies
• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences