Principal Product Marketing Manager - AI Innovation

Iterable is an AI customer engagement platform that helps organizations activate customer data, design cross-channel experiences, and optimize engagement. The Principal Product Marketing Manager will own the company’s AI and orchestration innovation narrative, lead Tier 1 AI launches, craft messaging, conduct market intelligence, and drive customer adoption and expansion of AI capabilities.

Responsibilities:

• Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there
• Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives
• Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value
• Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to
• Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own
• Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view
• Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions
• Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers

Requirements:

• 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus
• Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
• Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells
• Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
• A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
• Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight