Sr. Marketing Strategy and Analytics Manager

Twilio is a communications technology company that delivers solutions for businesses and developers to create personalized customer experiences. Twilio.org is seeking a Senior Marketing Strategy and Analytics Manager to partner with Social Impact marketing leadership, drive go-to-market strategy and investment decisions, and build automation, attribution, account prioritization, and reporting infrastructure.

Responsibilities:

• Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership
• Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch
• Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows
• Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards
• Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach
• Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling)
• Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes

Requirements:

• 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization
• Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation
• Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker
• Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms
• Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions
• This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA
• For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way
• Experience working with customer data platforms and intent tools (e.g., Segment, 6sense, Marketo)
• Experience with Marketing Modeling, multi-touch attribution, and lifetime value (CLV/LFTV) analyses
• Familiarity with Git/GitHub workflows for analytics version control
• Genuine passion or prior experience in the social impact, non-profit, or public sector technology domains