Project Manager, Pharma Omnichannel Marketing

Indegene is hiring an Omnichannel Project Manager to integrate delivery across pharmaceutical marketing brands, teams, agencies, and channels. The role translates strategy into coordinated execution plans, manages dependencies and governance, and supports campaign measurement and optimization.

Responsibilities:

• Orchestrate integrated delivery across brands, Work Packages, channels, functions, and agencies, ensuring activities remain aligned to program priorities, milestones, dependencies, and desired outcomes
• Serve as the horizontal integration point across the engagement, connecting brand, digital, channel, analytics, data, content, technology, operations, and agency teams
• Partner with the Omnichannel Program Success Manager to establish and manage integrated delivery plans, governance forums, status reviews, and decision-making mechanisms across the program
• Translate strategic priorities into clear workstreams, milestones, dependencies, owners, decision points, and measurable outcomes, creating visibility from strategy through execution
• Maintain an integrated view across Work Packages, proactively managing cross-workstream dependencies, critical-path risks, resource constraints, sequencing issues, and delivery barriers
• Drive issues through resolution by bringing together the right stakeholders, developing options and scenarios, escalating decisions where required, and maintaining delivery momentum
• Establish accountability across client, Indegene, and agency teams while creating single-source visibility into progress, commitments, decisions, risks, actions, and upcoming milestones
• Facilitate cross-functional working sessions that connect strategy, execution, and measurement, ensuring decisions translate into clear actions, accountability, and ownership
• Support the planning and delivery of omnichannel experiences across field, RTE, web, email, SEM, social, media, webinars, chat, print, direct mail, and emerging channels, translating business needs into actionable campaign and digital requirements
• Partner with brand, strategy, analytics, and channel teams to define KPIs and measurement approaches and translate performance insights into ongoing optimization opportunities
• Navigate pharmaceutical operational requirements, including Legal/Medical/Regulatory review, approvals, compliance, technology platforms, and channel-specific processes, while identifying opportunities to simplify workflows and accelerate execution
• Act as the connective tissue across client stakeholders, Indegene teams, and external agencies, establishing consistent governance, documentation, delivery standards, partner onboarding, and ways of working that foster ownership and proactive problem-solving

Requirements:

• 7+ years of experience in project/program management, omnichannel operations, digital operations, brand operations, or marketing transformation
• Demonstrated experience managing complex initiatives spanning multiple brands, teams, agencies, channels, and interdependent workstreams
• Strong understanding of omnichannel and multichannel marketing, digital channels, and integrated HCP and/or patient engagement, with experience supporting brand launches, growth brands, or commercial transformation initiatives
• Strong modern project/program management capabilities, including integrated planning, dependency and RAID management, critical-path management, decision management, governance, and executive reporting
• Ability to operate effectively in highly matrixed environments, connecting strategic objectives with execution and driving accountability without direct reporting authority
• Strong stakeholder management, facilitation, communication, and influencing skills across operational teams, senior leadership, clients, and external partners
• Strong analytical and problem-solving skills, with an ability to structure ambiguity, evaluate scenarios, and translate complex issues into clear recommendations, decisions, and actions
• Strong understanding of pharmaceutical marketing operations, including Legal/Medical/Regulatory review, marketing technology, campaign operations, content workflows, analytics, and channel activation
• Experience working within multi-agency ecosystems, establishing effective governance, documentation, and ways of working across organizational boundaries
• Bachelor's degree in business, marketing, technology, or a related field
• preferably within the pharmaceutical or life sciences industry
• MBA or relevant advanced qualification is a plus