Content Marketing Manager, Crypto

Alpaca is a global brokerage infrastructure and financial services company serving institutional partners across stocks, ETFs, options, crypto, and other assets. The Content Marketing Manager, Crypto will own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products, translating complex technical concepts into clear narratives and creating launch, educational, thought leadership, and audience-specific content.

Responsibilities:

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

Requirements:

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
• Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
• Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
• Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches
• A collaborative mindset and the ability to partner closely with product leaders to translate technical concepts into externally ready stories
• A passion for understanding our crypto users: what they're building, what workflows they care about, and how tokenization changes capital efficiency and market structure
• Experience turning fast-moving product roadmaps into a coherent content and GTM narrative
• Experience at a crypto-native company or with tokenization / RWA infrastructure
• Background creating content for market makers, crypto exchanges, or institutional crypto audiences
• Experience building content playbooks or messaging frameworks for technical products
• Familiarity with compliance constraints in regulated financial and crypto marketing content
• Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
• Based in North America