Content Marketing Manager

Rocket Alumni Solutions provides web-based touchscreen software that helps schools create interactive halls of fame, donor walls, and alumni showcases. The Content Marketing Manager will own organic social content, founder-led video, events, and the affiliate program, using AI tools and performance reporting to generate engagement, demos, and pipeline.

Responsibilities:

• Own organic social on our founder and company pages. Plan the calendar, write and produce the posts, and grow reach and engagement that shows up in the pipeline. Follower counts are a means, not the goal
• Produce founder-led video end to end: concept, script, shot list, filming and editing with our design team, and distribution. Short-form for social, longer walkthroughs and customer stories for YouTube and sales. You'll get real access to the founder's time and need to make every session count. •We have a Freelancer Editor who will edit the videos, you would be only responsible for content generation.•
• Turn customer moments into content: hall of fame unveilings, donor wall launches, senior nights, ribbon cuttings. Capture them, package them for social and video, and hand the article-worthy ones to our writing lead
• Use our AI agents to scale: one founder video becomes a week of posts, first drafts land in your inbox, reports run themselves. You decide what's worth publishing
• Report on what's working: reach and engagement by channel, event-sourced and affiliate-sourced demos, and what you'd change next
• Run events: conference presence on the athletic director and advancement circuits (NADC and the like), booth and collateral coordination with design, pre- and post-event outreach with sales, and other logistics. You own the plan, the follow-up, and the pipeline attribution. •We planned only three conferences for 2027 for now (prone to change, but low likelihood), and one left to attend in December this year.•
• Run the affiliate program: recruit affiliates and referral partners, onboard them, give them assets and tracking links, and keep payouts and reporting clean, so partners have an easy way to send schools our way

Requirements:

• 3+ years in content or social media marketing, ideally at a B2B SaaS startup, with proof that your content moved a business number (demos, pipeline, signups) and not only an audience number
• You can write a hook, shoot and edit a short video, and run a booth in the same week. You don't need a production crew to ship
• Comfortable on camera and directing others on camera. You know how to get a founder to say the interesting thing in 45 seconds
• Organized. Events and affiliate programs have a lot of moving parts, and you're the person who keeps track of all of them
• AI-native. You use AI daily, you've tried the content and video tools the platforms offer, and you'd rather build a workflow with an agent than repeat a task by hand
• Analytical enough to know which posts, events, emails, and partners drove demos, and why
• Willing to travel for a handful of conferences and customer visits each year