Principal Business Analyst, Growth

Mission Lane is a fintech company using data, technology, and exceptional service to help people make financial progress. The Principal Business Analyst, Growth will shape customer acquisition strategy, manage acquisition tests and credit-risk assessments, oversee affiliate partnerships, and communicate strategies and results to senior leadership.

Responsibilities:

• Design and size acquisition tests, whether that's a new channel, a new customer segment, or a new offer, and make the call on how big a swing is worth taking
• Analyze the credit risk on a test before it launches: what the downside looks like if it underperforms, and whether that downside is one we can live with while we learn, reviewing the biggest bets with your manager before they go
• Own the day-to-day operations of third party relationships
• Work with acquisition partners to keep those channels performing, from placement and pricing to the data terms behind them
• Track a test's performance while it's live, so you catch one running hot on risk or cold on response before it burns through its budget
• Partner cross-functionally with engineering and product and marketing as you launch tests with net-new products or capabilities. i
• Share your strategy and results directly with senior leadership

Requirements:

• 2+ years of experience in a highly analytical role
• Financial Services Industry experience
• A bachelor's or master's degree in economics, finance, engineering, mathematics, or a similarly quantitative field, with a strong academic record
• A track record of solving open-ended business problems: framing the question, forming a hypothesis, working through the data, and defending your recommendation to stakeholders
• Comfort working in SQL, Python, or similar tools for data analysis
• Ability to travel ~4-6+ times per year for high quality in-person collaboration
• Experience working with credit cards or other consumer lending products
• Experience helping scale a business in a fast-moving startup environment
• Strong SQL or Python skills
• Experience using AI coding assistants (Claude Code, Codex, Gemini CLI, Cursor, etc.)