Marketing Automation and Lifecycle Manager

Ping Identity provides a cloud identity platform that enables secure and seamless digital experiences. The Marketing Automation and Lifecycle Manager will own lifecycle automation, lead management, data hygiene, and coordination across marketing and sales engagement platforms. The role focuses on improving operational quality, optimizing marketing-to-sales processes, and leading cross-functional initiatives that support business growth.

Responsibilities:

• Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms that support inbound conversion and overall marketing effectiveness
• Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation; document and maintain reusable workflow templates and modules
• Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective marketing programs and sales cadences while owning and optimizing marketing-to-sales handoff processes
• Own data hygiene strategy and ongoing practices across marketing systems, including business rules, priorities, and operational outcomes, to improve data accuracy, consistency, and usability for reporting, routing, and lifecycle execution
• Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and coordination with Marketing Engineer through implementation
• Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR improvements, business-owned data governance, GTM pilots)

Requirements:

• 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment
• Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows
• Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows
• Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders
• Experience supporting data hygiene and retention, privacy compliance and other operational governance practices
• Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements
• Bachelor's degree or equivalent experience