Manager, Growth & Customer Marketing

ClearGov builds a modern financial operating layer for local governments and school districts, helping them plan, budget, report, and communicate their finances. The Manager, Growth & Customer Marketing will lead a team and own the full-funnel growth motion, including acquisition, demand generation, customer marketing, expansion revenue, AI-enabled marketing operations, and performance reporting.

Responsibilities:

• Hire (as needed), coach, and manage a team of 2 marketers — one owning acquisition (inbound/SEO/AEO, ABM/ABX), one owning customer marketing (cross-sell/upsell) — with regular 1:1s, clear goals, and a development plan that gives each a real path to grow
• Set quarterly growth marketing strategy and OKRs spanning net-new pipeline and expansion revenue; report results to marketing leadership
• Operate as a player-coach: personally lead ClearGov’s highest-priority campaigns and strategic accounts while delegating day-to-day execution to your team
• Proactively surface and act on growth opportunities across the funnel — SEO/AEO gaps, underperforming ABM segments, expansion or churn-risk signals in customer health data — rather than waiting for them to be flagged
• Own ClearGov’s inbound strategy — SEO and AEO (optimizing for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, in addition to traditional search) — to grow organic visibility and traffic
• Build and run ABM/ABX programs for net-new prospects, coordinating email, webinars, social, and content into unified account-based campaigns
• Partner with Sales to align target account lists, campaign timing, and lead hand-off criteria for ABM-sourced pipeline
• Own the full post-sale marketing motion — customer touchpoints (newsletter, product launch announcements, webinars), in-app announcements, and expansion/cross-sell campaigns from audience segmentation through performance measurement
• Build and manage ClearGov’s customer reference and advocacy program; lead the creation of case studies, video testimonials, and social proof
• Track and report on expansion campaign performance — influenced pipeline, conversion rates, and contribution to upsell/cross-sell revenue
• Use AI tools daily to speed up content production, campaign personalization, SEO/AEO research, and reporting — and build this into how your team operates, not just how you work individually
• Bring a testing mindset: run experiments across channels and let data decide what gets more investment

Requirements:

• 5–7+ years in B2B SaaS marketing, including 1–2+ years directly managing people — this is a people-management role from day one, not a step toward one
• Full-funnel growth marketing experience with a track record you can show numbers for — growing net-new pipeline (SEO/AEO, ABM/ABX, demand gen) and growing expansion revenue (NRR, cross-sell/upsell)
• Hands-on SEO experience and working knowledge of AEO/answer-engine optimization — how content gets discovered by both traditional search and AI answer engines
• Demonstrated, regular use of AI tools in a marketing workflow — content generation, personalization, research, or reporting — not just occasional experimentation
• Hands-on proficiency with a marketing automation platform (Marketo, HubSpot, or similar) and comfort using CRM data (Salesforce preferred) to segment audiences and measure performance
• Strong content and storytelling skills across formats — case studies, campaign copy, webinar scripts, video
• Experience building and running ABM/ABX programs across email, webinars, and social; familiarity with intent/ABM platforms (6sense, Demandbase, or similar) a plus
• Experience in a SaaS environment; GovTech or public sector experience is a plus, but not required