Lead Product Marketing Manager

Mindbody provides technology that helps wellness entrepreneurs run and grow their businesses and create exceptional customer experiences. The Lead Product Marketing Manager will lead go-to-market strategy and execution for strategic product launches, translating complex product capabilities into compelling customer narratives. The role will also develop customer-facing content, enable Sales and Customer Success teams, analyze performance, and drive cross-functional alignment.

Responsibilities:

• Lead go-to-market strategy and execution for strategic product launches, owning positioning, messaging, content, and rollout plans from end to end
• Translate complex product capabilities into compelling narratives that clearly communicate customer value
• Develop scalable, engaging content for business owners, operators, and decision-makers across customer segments
• Own customer-facing product communications across channels such as in-product messaging, email, release notes, landing pages, and other launch materials
• Equip Sales and Customer Success teams with effective narratives, enablement assets, and training that build trust and support growth
• Use qualitative and quantitative research to understand customer needs, validate messaging, inform decisions, and identify new opportunities
• Analyze performance data, test hypotheses, and iterate on messaging and go-to-market programs based on what works
• Partner across Product, Sales, Customer Success, Enablement, Pricing, and other teams to align stakeholders around launch objectives, execution plans, and measurable outcomes
• Drive complex, cross-functional initiatives forward, balancing multiple priorities, dependencies, and stakeholders
• Champion the customer perspective, ensuring their needs and experiences are reflected in product positioning and go-to-market decisions

Requirements:

• 8+ years of product marketing experience in SaaS or B2B technology, including significant experience leading launches from strategy through execution
• A strong body of work demonstrating your ability to turn complex concepts into clear, compelling content—such as presentations, videos, landing pages, campaigns, or thought-leadership content
• Exceptional written and verbal communication skills, with the ability to craft impactful customer-facing content and communicate confidently with executive stakeholders
• A proven track record of enabling Sales and Customer Success teams with practical, effective content, narratives, and training
• Strong cross-functional collaboration skills and the ability to build alignment across technical and non-technical teams
• An analytical mindset, including the ability to interpret data, test hypotheses, and apply insights to strategy, messaging, and execution
• Strong project management skills, with the ability to keep multiple workstreams on track without losing sight of the broader strategy or creative story
• Comfort navigating ambiguity, changing priorities, and complex organizational dynamics with agility and optimism
• Deep empathy for customers and a passion for creating products and experiences that make a meaningful difference
• Experience marketing payments or fintech products
• Experience partnering with international teams and supporting launches across multiple regions