Retention Marketing Account Manager

Zen Den is a fast-growing startup seeking a Retention Marketing Account Manager to support cannabis retail clients. The role develops and manages email, SMS, and loyalty campaigns, analyzes performance, collaborates with clients and internal teams, and helps establish scalable retention marketing processes.

Responsibilities:

• Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients
• Create, implement, and manage automated and custom weekly marketing campaigns
• Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings
• Design and optimize campaign templates for performance and engagement
• Track, analyze, and report on campaign performance metrics, using data to inform strategy
• Ensure campaigns align with clients’ brand voice and goals
• Work cross-functionally with internal marketing teams to ensure cohesive campaign integration
• Stay current with retention marketing trends and best practices, particularly within the cannabis retail space
• Help build out internal processes and documentation to scale retention marketing efforts

Requirements:

• • 2+ years of experience in email, SMS, or loyalty marketing, ideally in an agency or startup environment
• • Strong client-facing communication skills — you're organized, clear, and empathetic
• • Hands-on experience with retention tools like Alpine IQ, Klaviyo, Mailchimp, Happy Cabbage, or similar
• • Ability to balance big-picture thinking with detailed execution
• • A self-starter mindset with a desire to lead and grow with a team
• • Familiarity with the cannabis industry is a plus, but not required