Product Marketing Manager - Expert Call Services

AlphaSense is hiring a Product Marketing Manager for its Expert Call Services business. The role owns go-to-market positioning, messaging, campaigns, cross-sell initiatives, and performance tracking to grow awareness and adoption of the service.

Responsibilities:

• Positioning and Messaging: Own the development of compelling messaging that differentiates ECS from other expert network providers, building positioning documents and frameworks that resonate with the target buyer
• Voice of the Customer: Gather and synthesize customer feedback, surfacing insights that influence product roadmap, messaging, and go-to-market strategies
• Market and Competitive Analysis: Track industry trends and the competitive landscape, flagging shifts that may require an updated approach or help inform product roadmap and positioning and messaging updates
• Go-to-Market Execution: Own and drive campaigns that build ECS awareness and support call volume and velocity goals, along with cross-sell & expansion, partnering with marketing and revenue teams to bring them to life end-to-end
• Product Collaboration: Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within ECS business
• Business Partnership: Work alongside the ECS business team to understand and evaluate new GTM opportunities as the offering evolves
• Performance Tracking: Monitor and interpret key business metrics related to revenue, pipeline, and product adoption, and use those insights to recommend improvements to existing strategies

Requirements:

• 3-5 years in product marketing
• Comfortable owning messaging, campaigns, and launches
• Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution
• Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging
• Experience using customer insights to shape messaging and campaigns, and GTM recommendations
• Experience owning or heavily driving product launches from planning through measurement
• Working knowledge and experience of growth tactics and product-led growth strategies
• Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging
• Ability to synthesize data into insights and recommendations that improve GTM performance
• ideally within a high-growth SaaS environment
• Background in financial services or expert networks
• with a general acumen for financial content and industry research