Digital Product Manager

RapinnoTech is seeking a Digital Product Manager to lead B2B eCommerce product strategy and delivery. The role focuses on optimizing customer journeys and conversion across digital channels, managing roadmaps and backlogs, coordinating Agile cross-functional delivery, and using analytics and experimentation to drive product improvements.

Responsibilities:

• Product Strategy & Roadmapping: Assess existing digital capabilities, define product strategy, and maintain a prioritized roadmap covering initiatives, enhancements, and delivery activities
• Customer Journey & Conversion: Optimize the Find, Decide, and Buy journey by enhancing product discovery, merchandising, promotional engagement, checkout funnels, and pricing transparency across desktop, mobile, and tablet channels
• Backlog & Requirements Management: Translate analytics, business requirements, and Voice of the Customer (VoC) insights into clear product requirements, user stories, and acceptance criteria. Prioritize the backlog based on customer impact, commercial value, technical feasibility, and risk
• Agile Execution & Cross-Functional Delivery: Collaborate closely with UX, Engineering, Analytics, Experimentation, Marketing, and commercial stakeholders using design-thinking principles and Agile methodologies. Define and deliver MVPs and iterative improvements
• Data-Driven Optimization: Partner with analytics and experimentation teams to execute A/B and multivariate testing, track performance KPIs, and convert customer behavior insights into actionable optimization recommendations
• Governance & Handover: Drive alignment across globally distributed teams, facilitate difficult trade-off decisions, maintain rigorous product documentation, and ensure a seamless handover of roadmaps and metrics at engagement completion
• Prioritized digital product roadmaps and MVP delivery plans
• Maintained product backlogs with clear user stories and acceptance criteria
• Actionable recommendations for merchandising, pricing, promotions, and conversion rate optimization (CRO)
• A/B and multivariate testing hypotheses, findings, and performance reviews
• Voice-of-the-Customer (VoC) reports, KPI tracking dashboards, and comprehensive end-of-engagement handover documentation

Requirements:

• 8+ years of strong experience in Digital Product Management, preferably within B2B eCommerce or SaaS environments
• 5+ years managing digital products across the complete lifecycle (discovery, strategy, roadmap, development, launch, and optimization)
• 3–5 years of eCommerce product management experience focusing on customer journeys, search, conversion funnels, merchandising, promotions, and checkout flows
• Hands-on experience with A/B testing, multivariate experimentation, and conversion rate optimization
• Strong data-driven mindset, utilizing quantitative analytics and qualitative VoC insights to guide product investment decisions
• Proven experience working within Agile frameworks, managing backlogs, and collaborating with cross-functional engineering and UX teams in complex, matrixed, and global organizations
• Excellent stakeholder management, facilitation, and communication skills
• Experience within Life Sciences, Healthcare, Medical Devices, or regulated eCommerce industries
• Previous experience managing B2B digital commerce platforms and large-scale global/multi-region websites