Associate Growth Product Manager

Formula is an AI-native growth agency helping D2C health and e-commerce brands build, test, and optimize high-converting growth funnels. The Associate Growth Product Manager will develop growth strategies, own structured experiments from ideation through analysis, and collaborate with clients and internal teams to turn insights into measurable growth actions.

Responsibilities:

• Experiment strategy: Turn growth opportunities into clear experiment specs defining what we’re testing, why, for whom, and how we’ll measure success
• Build & launch: Create landing pages, variants, email flows, and other growth assets using Formula’s tools and AI agents
• Analysis & recommendations: Analyze experiment performance, determine what the data does and doesn’t support, and recommend what to do next
• Experiment roadmaps: Manage test backlogs and priorities across client accounts, keeping experiments moving from idea through measurable results
• Communication & collaboration: Create clear experiment readouts and work with clients, account managers, designers, engineers, and other team members to turn insights into action

Requirements:

• You're comfortable working with data, interpreting results, and using evidence to make decisions
• You can explain your thinking clearly in writing and turn analysis into actionable recommendations
• You've shipped meaningful work, take responsibility from idea through result, and consistently follow through
• You're curious, resourceful, and able to quickly understand unfamiliar tools, problems, and industries
• You actively use AI tools to improve the quality and speed of your work
• Experience with DTC/e-commerce, growth, experimentation, lifecycle marketing, Shopify, Klaviyo, GA4, SQL/data analysis, design, or client-facing work is valuable
• Candidates should be available to work primarily within North American time zones
• Location: Remote within the U.S., with a preference for candidates based in or near New York City