Sales Business Development Executive

ADScholars is a digital 360 company that helps clients grow through online advertising and marketing services, including advertising technology, sales, data analytics, research, and strategic planning. The Business Development Executive will expand the company’s mobile and web performance advertising business in the US by acquiring advertisers and agencies, managing the sales cycle, launching campaigns, and building recurring revenue.

Responsibilities:

• Identify and onboard direct advertisers, brands, and performance marketing agencies across the US market
• Build a strong pipeline of mobile and web campaigns across CPI, CPA, CPT, CPL, and CPQL buying models
• Acquire direct MMP-tracked mobile campaigns using AppsFlyer, Adjust, Singular, Kochava, Branch, and other attribution platforms
• Onboard web-based lead-generation campaigns, including form submissions, qualified leads, calls, registrations, and customer acquisitions
• Develop opportunities across Fintech, Finance, Insurance, Casino, Sports Betting, VPN, Travel, Utilities, Home Services, and other scalable categories
• Manage the complete sales cycle, including prospecting, pitching, commercial negotiations, contracting, onboarding, and campaign launch
• Understand advertiser KPIs such as installs, registrations, deposits, subscriptions, transactions, approved leads, qualified leads, conversion rates, retention, and ROAS
• Negotiate campaign payouts, budgets, payment terms, validation criteria, lead rejection policies, chargeback conditions, and reporting requirements
• Work closely with the account management and supply teams to ensure traffic quality, compliance, campaign scalability, and achievement of advertiser KPIs
• Maintain an accurate pipeline covering account status, campaign requirements, budgets, projections, and expected launch timelines
• Build long-term relationships with advertisers and agencies to secure recurring campaigns and increased budgets
• Ensure campaigns comply with applicable US advertising, data privacy, financial services, casino, and betting regulations

Requirements:

• 3–5 years of experience in mobile or web performance marketing, advertiser acquisition, business development, affiliate marketing, or digital advertising sales
• Proven experience onboarding direct advertisers or agencies for the US market
• Strong understanding of CPI, CPA, CPT, CPL, and CPQL buying models
• Experience with both MMP-tracked mobile campaigns and web lead-generation campaigns
• Understanding of attribution, postbacks, tracking links, pixels, events, lead validation, fraud prevention, and reporting
• Existing relationships with US advertisers, agencies, app developers, affiliate networks, or lead-generation companies
• Experience across relevant verticals such as Fintech, Finance, Insurance, Casino, Sports Betting, VPN, Travel, Utilities, or Home Services
• Strong commercial negotiation, presentation, and relationship-management skills
• Ability to independently build and convert a qualified sales pipeline
• Excellent written and verbal communication skills
• Remote; US-based candidates preferred