Senior Product UX Designer

Birdy Grey is a direct-to-consumer brand focused on celebrating friendships during weddings. The company is seeking a Senior Product UX Designer to craft customer experiences across product discovery, conversion, engagement, and post-purchase lifecycle while partnering with product, engineering, creative, growth, and analytics teams.

Responsibilities:

• Own end-to-end UX for assigned product areas, from early concept through final Figma handoff
• Own and evolve design system patterns and component standards, partnering with engineering to maintain consistency between Figma and production
• Design conversion-optimized experiences across product discovery, consideration, cart, checkout
• Design engagement-first features: quizzes, shopping and party coordination tools, and social sharing surfaces that fuel Birdy Grey’s lifecycle strategy
• Partner with engineering on technical constraints (component libraries, APIs, microservices) and design within them without sacrificing quality
• Collaborate with the creative team to keep digital experiences cohesive with brand identity and campaign direction
• Conduct design reviews, usability sessions, and research synthesis to ground decisions in real user behavior
• Advocate for and implement WCAG accessibility standards across all design work
• Communicate design rationale clearly to cross-functional partners and stakeholders
• Partner with Product, Growth, Analytics, and Engineering to identify customer friction, develop hypotheses, design experiments, and use results to improve conversion, engagement, and retention
• Use quantitative and qualitative data to inform design decisions, including behavioral analytics, session recordings, customer research, and experiment results
• Continue evaluating experiences after launch, using performance and customer behavior to identify opportunities for iteration and improvement

Requirements:

• This role is not eligible for visa sponsorship
• We ask that all employees travel to either office once a quarter
• Bachelor's Degree Required
• 6+ years UX/UI design experience with a portfolio spanning commerce (conversion-driven) and engagement-driven experiences
• Mobile-first instincts with a track record of designing for conversion on small screens
• Expert-level Figma: component creation, auto-layout, variables, prototyping, and developer handoff. You are the person others come to with Figma questions
• Technical literacy: you understand how browser behavior, APIs, data models, and application architecture shape UX feasibility
• Deep WCAG 2.1/2.2 AA fluency: a practitioner's understanding of inclusive design, not checkbox compliance
• Strong design theory foundation: you can articulate why a layout works, cite interaction design principles, and give constructive critique
• Data-informed: comfortable with A/B test results and session recording tools (Hotjar, FullStory)
• Strong cross-functional collaboration skills; you manage your own work against a roadmap and communicate decisions clearly
• Strong product judgment: able to balance customer needs, business impact, brand, technical constraints, and speed while clearly articulating tradeoffs
• Experience designing complex workflows or multi-user journeys and simplifying them into intuitive customer experiences
• Strong experimentation mindset with experience translating customer or business problems into hypotheses, testable designs, and measurable outcomes
• AI-native workflow: actively uses AI and emerging prototyping tools to accelerate exploration, research synthesis, prototyping, and iteration without compromising design judgment or craft
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Hard working and willing to roll sleeves up - no job is too big or too small
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects
• Experience with ecommerce, B2B, and social media UX designs
• Startup or high-growth DTC background
• UX research fluency: usability testing, card sorting, customer interviews
• AI design fluency: AI-powered features or AI tools in your workflow
• Social commerce or TikTok Shop experience