Customer Marketing Manager

DoiT is a global technology company that helps cloud-driven organizations use cloud technology to drive business growth and innovation. The Customer Marketing Manager will drive incremental revenue from existing customers by developing insight-led campaigns for new products and services, partnering with Customer Success, Account Management, Product Marketing, and Data/Analytics teams across owned customer channels.

Responsibilities:

• Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or service
• Translate customer insight into segmented, prioritized target lists for each campaign
• Ensure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness
• Build customer marketing campaigns for new product and service launches, timed to initial go-to-market
• Design those same campaigns as reusable, evergreen assets that CSMs and AMs can trigger on demand as new customers onboard or show adoption signals
• Create toolkits, email sequences, and talk tracks that make it easy for CSMs and AMs to activate a campaign without marketing involvement
• Maintain a library of always-on campaigns mapped to specific triggers, such as onboarding milestones, usage thresholds, and renewal windows
• Lead marketing through the channels where customers already are:
• Email: lifecycle, adoption, and revenue-focused campaigns, from strategy through copy and execution
• Customer portal: targeted messaging, banners, and content promoting new products and services
• Slack and community channels: announcements and engagement tied to product releases
• Other non-paid customer channels, such as in-app messaging, customer newsletters, and webinars, as appropriate
• Support CSMs and AMs with marketing materials, campaigns, and resources for the customer success and account management motion
• Gather field feedback from CSMs and AMs to refine targeting, messaging, and timing
• Share campaign performance data with CSMs and AMs to help inform future targeting
• Incremental revenue generated from customer marketing campaigns
• Campaign engagement and conversion by segment
• Adoption rate of new products and services among targeted accounts
• Reuse rate of always-on campaigns by CSMs and AMs
• Continuously refine targeting and channel mix based on performance data

Requirements:

• 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
• Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
• Experience in the B2B technology space
• Ability to use customer data and insight to help target and prioritize campaigns
• Comfortable working hands-on to build and execute campaigns
• Customer marketing experience is a plus