Fractional Sales Development Representative Manager - B2B SaaS

Signal Playbook AI is developing a Performance Visibility System that helps organizations understand employee and organizational results. The company is seeking a fractional B2B SaaS sales leader to coach its SDR team, improve sales execution, and build a disciplined, measurable, and repeatable U.S. sales operation. The role will also help establish evidence-based KPIs and sales standards from market conversion data.

Responsibilities:

• Lead a focused 30-minute daily SDR stand-up
• Coach each SDR individually
• Review pipeline, opportunities, follow-ups, and next actions
• Review selected calls and outbound messaging
• Improve prospecting, qualification, objection handling, and demo execution
• Identify exactly where prospects are dropping out of the funnel
• Strengthen CRM discipline and forecasting
• Help the team use HubSpot, Apollo, and LinkedIn Sales Navigator effectively
• Recommend changes based on evidence—not intuition alone
• Provide leadership with a concise weekly view of results, conversion rates, problems, and corrective actions
• Help establish the team's evidence-based KPI framework after sufficient operating data has been collected

Requirements:

• United States
• Remote
• 10–20 Hours/Week
• an accomplished B2B SaaS sales leader
• already learned the hard lessons of sales leadership
• a former VP of Sales, Head of Sales Development, Director of Sales, SDR/BDR Manager, or SaaS sales executive
• Experienced and result focused semi-retired executives
• successfully managed B2B SDR/BDR teams
• can demonstrate that you have improved pipeline creation, conversion, sales discipline, or rep performance
• understand modern SaaS outbound selling
• can look at a sales funnel and quickly distinguish between a people problem, targeting problem, messaging problem, process problem, data problem, or product-market problem
• know how to hold salespeople accountable without creating a culture where people simply manufacture activity to satisfy management
• an experienced executive who still enjoys coaching people, solving sales problems, and building systems
• Part-time: 10–20 hours per week
• Location: Remote
• Market: United States