Senior Business Analyst (Consumer and Merchant Analytics)

Koalafi is a financing company that provides flexible lease-to-own payment options for consumers and supports retailers in increasing sales and customer loyalty. The Senior Business Analyst will support the Sales organization through recurring reporting, forecasting, efficiency analysis, and improved self-service analytics, while also partnering with Product and other teams on feature rollouts, experimentation, and long-term planning.

Responsibilities:

• Execute recurring weekly and monthly sales reports, dashboards, and analyses, delivering accurate, timely results
• Improve and automate those recurring deliverables so the team spends less time producing reports and more time interpreting them
• Build and refine sales forecasting, including pipeline, capacity, and target-setting analysis in partnership with sales leadership
• Identify where the sales organization can operate more efficiently — rep productivity, merchant prioritization, onboarding and activation, and funnel conversion — and turn those findings into recommendations that stick
• Partner with Sales and Data teams to improve the quality and structure of the underlying sales data
• Partner with product teams on new feature rollouts: define success metrics, design test and measurement plans, and deliver clear read-outs
• Support long-term company planning with analysis that informs roadmap priorities and launch sequencing
• Develop and maintain the data queries and BI assets that enable self-serve analytics
• Present findings to leadership in clear, compelling formats that influence strategy and execution

Requirements:

• Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Economics, Statistics, etc.)
• 2–4 years of experience in business analysis, data analytics, or a related role
• Strong SQL skills; able to manipulate and interpret large datasets
• Experience building BI dashboards (Tableau, Looker, or equivalent)
• Familiarity with A/B testing, statistical analysis, and experiment design
• Ability to synthesize complex data into clear, actionable insights
• Detail-oriented, proactive, and able to thrive in a fast-paced, dynamic environment
• Excellent communication skills, with the ability to work across technical and business stakeholders
• Location: Richmond, VA; Arlington, VA; or Remote (U.S.). Associates near one of our office locations may work in-office, hybrid, or remotely. Remote opportunities are available to candidates throughout the United States
• Experience in Sales Analytics preferred