Product Portfolio Manager

Kumho Tire USA is a globally recognized tire brand expanding its presence across the U.S. market. The Product Portfolio Manager will shape North American market and product portfolio strategy by translating market, customer, competitive, and pricing intelligence into direction, while aligning Marketing, Sales, Purchasing, Operations, and Technical Services. The role will also guide go-to-market, pricing input, sales enablement, promotion evaluation, and cross-functional commercial planning.

Responsibilities:

• Shape market and segment strategy. Define target markets and priority segments for each product line (PCR, SUV/CUV, LT, Replacement, Value/Mainstream/Premium), and recommend where to grow, defend, invest, or pull back
• Drive portfolio direction. Diagnose gaps, overlaps, and opportunities across the product lineup, and shape recommendations on new product introductions, transitions, and SKU rationalization, feeding North American customer and competitive insight back to Global Product Management and R&D
• Own market intelligence. Track competitive activity, market price ranges, promotions, and customer trends; analyze pricing patterns by product line and propose recommended price ranges by item as input to our Pricing team (final pricing decisions sit with Pricing, not this role)
• Guide go-to-market strategy. Translate market and customer insight into a Go-to-Market Brief that gives Marketing what it needs for positioning, messaging, and campaign planning
• Enable Sales to win on value. Build segment-specific playbooks, battlecards, and account-level insight so Sales can sell on business value, not just specs
• Guide promotion strategy. Define clear objectives for promotions and evaluate their effectiveness (ROI, incremental margin, conversion) together with Operations
• Lead cross-functional alignment. Chair a monthly Commercial Strategy Council with Marketing, Sales, Operations, Purchasing, and Technical Services to keep priorities and action plans aligned

Requirements:

• • Bachelor's degree required; MBA a plus
• • A track record of turning market and customer data into a clear point of view and getting cross-functional teams to act on it without having direct authority over them
• • Strong analytical and data storytelling skills, with comfort presenting recommendations to senior leadership
• • 5-7 years of experience in product marketing, category/portfolio management, or commercial strategy, ideally in the tire, automotive aftermarket, or another B2B dealer/distributor-driven industry
• • Experience working alongside Pricing, Sales Operations, or Purchasing functions is a plus