Product Marketing Manager

Facet provides accessible, flat-fee, personalized financial planning for members pursuing goals across every facet of their lives. The Product Marketing Manager will develop product messaging, go-to-market strategies, marketing content, and competitive intelligence while collaborating with product, sales, planning, training, and marketing teams.

Responsibilities:

• Deeply understand our members and target consumers: You'll be the expert on our target audience, their needs, and how our service solves their problems. This means conducting market research, analyzing member data, and staying on top of industry trends
• Collaborate across teams: You'll work closely with the product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams to ensure alignment and success
• Develop product positioning and messaging: You'll craft impactful, relatable, and concise messaging frameworks that resonate with our audience and differentiate our service in the market. Ensure the messaging is used consistently, internally and externally
• Launch new services and features: You'll lead go-to-market strategies, creating impactful launches that generate excitement and drive purchase
• Create compelling marketing content: You'll be involved in the development of a variety of marketing materials, such as website copy, blog posts, presentations, and sales enablement tools
• Keep our competitive intelligence analysis up to date
• Build and maintain our product claims library
• Maintain key user experience visual library
• Keep our service demos fresh and accurate
• Explainer videos

Requirements:

• 5+ years of experience in product marketing, preferably in the financial industry
• A proven track record of successful product launches and marketing campaigns
• Excellent written and verbal communication skills, with the ability to tell compelling stories
• Strong analytical and problem-solving skills
• A passion for technology and a desire to make a real impact at our company and in the world
• Experience in a fast-paced, startup environment
• Experience conducting rapid consumer surveys