Regional Product Manager

Shufti is seeking a Regional Product Manager to serve as the regional product authority and customer discovery lead across the US and Latin America. The role combines technical product discovery, roadmap influence, technical pre-sales support, AI-powered product marketing, sales enablement, competitive intelligence, and regional customer growth.

Responsibilities:

• Lead Deep Customer Discovery: Conduct in-depth discovery conversations with prospects, customers, and commercial teams to dig beneath the surface of customer problems, workflows, and regulatory pain points
• Identify Regional Product Gaps: Maintain a structured, evidence-based view of product gaps, API/integration needs, and feature requirements emerging from US & LATAM deals. Distinguish one-off customer requests from scalable market demand
• Build Business Cases for HQ: Translate customer needs into formal business cases, PRDs, and roadmap recommendations for central Product and Engineering teams, quantifying commercial impact and priority
• Validate & Test Market Adoption: Participate in regional product discovery initiatives and help validate new features with regional accounts prior to full rollout
• Drive Strategic Deal Support: Join customer, product, and strategic sales conversations to help Sales position the right Shufti capabilities against complex enterprise opportunities
• Unblock Technical Opportunities: Identify product, regulatory, or operational blockers affecting active deals and drive them toward resolution with HQ Engineering, Compliance, and Solutions Engineering
• Manage Evaluations & Proposals: Support RFPs, RFIs, technical demonstrations, and Proofs of Concept (POCs) from a product perspective
• US-Specific Positioning & Messaging: Define and refine Shufti’s US/LATAM positioning, value propositions, buyer personas, and competitive talk tracks across priority verticals (FinTech, RegTech, Banking, Crypto)
• AI-Assisted Collateral Creation: Utilize modern AI tools to efficiently draft and generate sales decks, solution briefs, battlecards, one-pagers, FAQs, and objection-handling materials
• Quality & Positioning Validation: Review, edit, and validate AI-generated content to ensure it accurately reflects Shufti’s product capabilities, technical logic, and competitive positioning
• Commercial Enablement: Equip regional Sales and Account Executives with updated talk tracks, product context, and competitive intelligence to win against local competitors
• Analyze Win/Loss Patterns: Track competitor product releases, pricing models, and market movements to identify why Shufti wins or loses regional opportunities
• Monitor Regulatory Dynamics: Track evolving US/LATAM regulatory requirements (KYC, KYB, AML, identity fraud trends) that impact product design and positioning
• Deliver Regional Insights: Pass structured regional market intelligence back to central Product and Product Marketing leadership
• Track Regional Adoption: Work with Sales and Customer Success to monitor feature adoption and identify cross-sell/upsell opportunities
• First Point of Contact: Serve as the first regional point of contact for product questions during US business hours, reducing unnecessary dependency on central HQ teams

Requirements:

• 4+ years of experience in Technical Product Management, Product Strategy, Solutions Engineering, or Technical Product Marketing within B2B SaaS, FinTech, RegTech, identity verification, fraud prevention, or compliance technology
• Demonstrated ability to lead technical customer discovery calls, ask probing questions, and convert complex feedback into clear product requirements
• Comfortable reading API/SDK documentation, understanding platform workflows, and evaluating technical integrations with prospect engineering teams
• Strong understanding of positioning frameworks, value propositions, buyer personas, and competitive analysis
• Eagerness and ability to leverage modern AI tools (e.g., ChatGPT, Claude, AI presentation tools) to build, iterate, and deliver sales decks, battlecards, and collateral at speed
• Ability to evaluate technical requirements through a revenue lens and support Sales in closing enterprise deals
• Experience in KYC, KYB, AML, fraud detection, or identity verification platforms
• Experience supporting complex enterprise sales cycles (RFPs, POCs, strategic QBRs)
• Willingness to learn and grow across both Product Management and Product Marketing domains