Digital Marketing Manager

Payscale is a compensation intelligence company that uses market data and AI-powered technology to help organizations make smarter pay decisions. The Digital Marketing Manager will own top-of-funnel website performance, including SEO, search visibility, conversion optimization, analytics, reporting, and AI-accelerated analysis. The role will also collaborate cross-functionally to improve the website’s ability to attract visitors, engage audiences, and convert them into pipeline.

Responsibilities:

• Own on-page and technical SEO strategy across payscale.com: keyword strategy, content structure, internal linking, site health
• Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves
• Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
• Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one
• Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign
• Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue
• Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
• Work directly in Webflow to implement data-driven tests, updates, and optimizations
• Continuously optimize conversion paths across the site, contextualized by campaign, offer, channel, and page type
• Own web analytics and reporting for site-wide performance (GA4 + GTM)
• Build and maintain dashboards tracking traffic, engagement, and conversion across key pages and journeys, sitewide
• Use AI tools to accelerate analysis, surface insights, and speed up reporting
• Diagnose funnel drop-off using both quantitative data (GA4) and qualitative tools (heatmaps, session recordings)
• Deliver consistent reporting and recommendations to marketing leadership
• Partner closely with Demand Gen, Content, Product Marketing, and Marketing Operations to translate campaign and content needs into search-visible, high-performing web experiences
• Help drive a more data-driven, AI-assisted way of working across the web and marketing teams

Requirements:

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc
• Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
• Experience with session recording and heatmapping tools
• Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii
• Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)
• B2B SaaS experience is highly preferred