Senior Global Partner Marketing Manager

Outreach is an agentic AI platform for revenue teams. The company is seeking a Senior Global Partner Marketing Manager to develop and execute global partner marketing strategies, co-marketing campaigns, enablement programs, events, and field activations. The role will also manage marketing development funds, budgets, pipeline reporting, and program ROI across North America and EMEA.

Responsibilities:

• Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities
• Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan
• Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content
• Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs
• Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking
• Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA
• Measure integrated campaign performance against pipeline and revenue targets
• Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide
• Work with partners and product marketing to develop messaging and targeting strategy
• Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits
• Support internal teams with content and campaign enablement for partners
• Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event
• Manage joint webinars and virtual events with key partners, end to end
• Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI
• Manage the partner marketing budget and calendar across NA and EMEA
• Continuously test and optimize campaigns. Leverage AI and data to improve efficiency, effectiveness, and velocity

Requirements:

• We are open to remote within the U.S
• 5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers
• Experience at a B2B SaaS or technology company; AI/ML industry experience a plus
• A track record managing global or multi-region marketing programs across time zones and cultures
• Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners
• Hands-on experience managing MDF and co-op marketing programs
• Strong project management skills and comfort coordinating a wide range of internal and external stakeholders
• Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials
• Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus
• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
• AI/ML industry experience a plus
• experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus