CRM and Digital Marketing Specialist, Ford Racing

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position…

We're looking for a Digital Specialist to help bring the Ford Racing brand to life across our digital channels. You'll support the marketing team in producing and managing content across web, CRM, and owned platforms, ensuring every touchpoint reflects the energy, authenticity and performance edge that define Ford Racing. This is a great opportunity for a digitally-savvy marketer who wants to work at the intersection of motorsports, brand storytelling and fan engagement.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

What you'll do…

• Support the planning, creation and publishing of digital content across Ford Racing's website, CRM, and other owned digital channels
• Coordinate with marketing, brand, comms and creative agency partners to ensure digital content is delivered on time and aligned with campaign priorities
• Track and report on digital performance metrics (engagement, traffic, reach) to help the team measure impact and optimize content
• Monitor digital trends across the motorsports and automotive space to keep Ford Racing's digital presence fresh and competitive
• Assist with day-to-day digital asset management, ensuring brand consistency and quality across all platforms

You'll have…

• Bachelor's degree in marketing, communications, digital media or related field
• 5+ years of experience in digital marketing, social media or content-related roles
• Working knowledge of content management systems, CRM, and basic digital analytics tools
• Familiarity with paid, owned and earned media strategies
• Basic photo/video editing or content production skills

 

Even better, you may have…

• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to work both independently and collaboratively across cross-functional teams
• Experience supporting digital content for a passion brand, motorsports property or lifestyle/sports organization
• A genuine interest in motorsports and automotive culture

 

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service. 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

 

This position is a salary grade 5 - 8 and ranges from $65,100 - $166,200. 
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2