Marketing Manager, Hemostasis Solutions-Remote within EST and CST

Siemens Healthineers is hiring a Marketing Manager to lead North American marketing strategy and commercialization for its Hemostasis diagnostics portfolio. The role develops product positioning, pricing, roadmaps, and go-to-market initiatives while partnering with sales, clinical, and global marketing teams.

Responsibilities:

• Lead U.S. strategic marketing plans and multi-year product roadmaps
• Own product positioning, pricing strategy, and lifecycle management
• Serve as the Hemostasis subject-matter expert for Sales and cross-functional teams
• Translate complex technology into compelling clinical and commercial value
• Drive demand-generation programs and sales enablement tools
• Influence global product decisions as the voice of U.S. customers
• Build relationships with Key Opinion Leaders and clinical partners
• Develop and deliver impactful training for specialist sales teams

Requirements:

• Bachelor's degree in life sciences, business, or marketing
• 4+ years of experience in medical device or diagnostics marketing
• Experience working in IVD industry required
• Strong business acumen with analytical and financial forecasting skills
• Ability to thrive in a fast-paced, cross-functional environment
• Comfort presenting to internal leaders and external customers
• A successful candidate must be able to work with controlled technology in accordance with US export control law
• MBA
• Hemostasis market experience strongly preferred