Event and Partner Marketing Manager

Coursedog is hiring an Event and Partner Marketing Manager to lead event strategy and execution across its event portfolio. The role focuses on driving lead generation and pipeline through integrated event campaigns, cross-functional coordination, precise logistics, and performance measurement.

Responsibilities:

• Own event strategy end-to-end: define lead and pipeline goals for each event, build the plan and audience strategy backward from those goals, and own the entire program from pre-event promotion through post-event follow-up
• Plan and execute a diverse portfolio of event types—tradeshows, user conferences, high-touch executive events, and regional meetings—tailoring strategy and format to each event's unique purpose and audience
• Coordinate integrated pre- and post-event marketing: manage invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales in partnership with the broader marketing team
• Partner with marketing, Sales, BDR, and Product teams on larger initiatives where events are a central piece of a broader campaign, ensuring alignment on strategy, messaging, and timelines
• Manage event logistics with precision and attention to detail: lead communication with internal team for execution and planning, negotiate with venues and vendors, own budgets and timelines, coordinate staffing, and lead flawless on-site execution
• Leverage AI tools and automation to optimize event workflows, lead tracking, and campaign effectiveness—bringing emerging AI capabilities into event strategy to work smarter and faster
• Track and report on event performance against pipeline and revenue goals, analyze what worked and what didn't, and use those learnings to continuously refine strategy
• Travel approximately 20-30% of the time to represent Coursedog, build relationships with prospects and customers, and execute events on the ground
• Take initiative across the marketing function: identify where you can help, move fast, and drive outcomes without waiting to be asked

Requirements:

• 5+ years of marketing experience with hands-on event planning and execution across tradeshows, user conferences, high-touch executive events, and regional meetings
• Strategic mindset with a proven ability to connect event planning directly to lead generation and pipeline goals—not just logistics-focused execution
• Strong marketing foundation: experience with campaign planning, demand generation, marketing analytics, and cross-functional collaboration in a marketing team environment
• Experience using AI tools and staying current with AI capabilities relevant to marketing and event operations—ability to evaluate and implement AI solutions to improve efficiency and effectiveness
• Highly detail-oriented and organized, with a track record of flawless execution under pressure and the ability to manage multiple concurrent events without dropping the ball
• Excellent project management and cross-functional communication skills: proven ability to partner effectively with Sales, Product, and other teams; genuinely open to feedback and collaborative by nature
• Scrappy, go-getter mentality: takes initiative, moves fast, digs in without being asked twice, and thrives in a high-velocity environment