Associate Manager, Product Marketing

SevenRooms is hiring an Associate Manager, Product Marketing to bring its venue management and Front-of-House products to market. The role develops product business cases and adoption plans, manages beta testing, and leads cross-functional go-to-market initiatives and product communications.

Responsibilities:

• Build business cases for new product/feature development in the Venue Management area of the product
• Review and refine product requirements to fit customer & business needs
• Leverage data and client product metrics to develop business cases around core products and features
• Gather and distill market feedback and key industry learnings to help shape and prioritize the product roadmap
• Develop and execute growth plans to drive wider client adoption of our Venue Management products
• Manage beta testing to ensure successful launches and to accelerate product-market fit
• Partner cross-functionally with Product, Enablement, Marketing, Sales and Customer Success to design and execute go-to-market strategies for our products
• Partner with Brand, Growth and Customer Marketing on thoughtful, integrated marketing campaigns that drive usage and adoption across the platform
• Work closely with the broader Product Marketing team to design & lead the GTM process – implementing standards from inception to launch
• Drive internal communication cross-functionally ensuring the right stakeholders are involved and informed at the right time
• Produce new and engaging product content and narratives as they relate to the SevenRooms products
• Monitor competitive intel and market trends, developing strategies for knowledge sharing while incorporating these learnings into ongoing campaigns
• Collaborate closely with stakeholders throughout SevenRooms to obtain buy-in for product initiatives while setting clear expectations and goals

Requirements:

• 3-6+ years of B2B product marketing experience
• Excellent written and verbal communication skills
• Experience working cross-functionally or with clients, including expectation setting, discovery and collaboration, and successful delivery of offerings
• Ability to quickly understand a specific client domain and identify the trends and opportunities in that space
• Curiosity to dig several layers deep into solutions with an eye toward continuous improvement and creative thinking
• An open mind and flexibility around testing new approaches and the ability to harness failures and turn them into wins
• Experience working in Hospitality
• knowledge of restaurant and hotel operators
• Experience working with email and retention marketing products