Lead Product Designer (Commerce)

HighLevel is an AI-powered business operating system that provides agencies, entrepreneurs, and SMBs with infrastructure to build, automate, and scale. The Lead Product Designer will lead design strategy and execution for product pillars, influence product direction, establish quality standards, mentor designers, and deliver polished, accessible, and scalable product experiences.

Responsibilities:

• Lead design strategy and execution for one or more defined product pillars, translating customer needs, business goals and technical constraints into clear experience direction
• Partner with product and engineering leaders to shape product vision, prioritize opportunities and align teams around high-quality outcomes within your area
• Influence leadership decisions through customer empathy, data synthesis, product judgment, storytelling and strong design rationale
• Drive quality reviews and set standards for usability, accessibility, interaction quality, visual consistency and design-system alignment
• Mentor designers, improve critique, strengthen shared patterns and make design standards easier to adopt
• Define and socialize metrics for design quality and impact, including usability, accessibility, task success, adoption, retention or customer satisfaction
• Lead complex discovery and design work through ambiguity with clarity, speed and craft inside a defined product scope
• Collaborate effectively across US and India time zones in a 100% remote environment

Requirements:

• You have spent 7+ years designing complex digital products, ideally including SaaS, B2B, platform, workflow-heavy or similarly sophisticated product experiences, and are ready to shape design direction, quality standards and team culture across one or more defined product pillars
• Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory
• Applications without a portfolio will not be considered
• 7+ years of relevant product design experience, with 2+ years in a leadership, mentorship or design direction capacity; experience in SaaS, B2B, platform, workflow-heavy or other complex digital product environments is highly valuable
• An exceptionally strong portfolio that demonstrates systematic thinking, customer empathy, exceptional craft, measurable product impact and leadership beyond individual execution
• Proven experience leading data-informed product design across the full lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing
• Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility and product quality
• Experience designing for AI-driven or intelligent interfaces, including collaboration with machine learning, data, automation or platform teams
• Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions
• Experience influencing design direction for high-impact product areas or pillars, not only individual features or flows
• Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, data partners, customer-facing teams, senior stakeholders and other designers
• Excellent communication and facilitation skills, with the ability to simplify complex ideas, lead critiques and workshops and persuade through rationale, evidence and craft
• Passion for improving team operations, design standards, processes, tools, documentation and better ways for teams to work