Group Product Marketing Manager

Vanta helps businesses earn and prove trust through continuous security monitoring and verification. The Group Product Marketing Manager will own Vanta’s AI narrative, messaging, positioning, and go-to-market strategy, partnering with Product and Engineering to bring the AI roadmap to market. The role also drives launches, field enablement, customer-facing communications, and market-facing storytelling.

Responsibilities:

• Own the AI pillar narrative and roadmap end to end
• Own the AI pillar narrative at key events like VantaCon, including keynote support, breakout sessions, and customer testimonials
• Ensure a cohesive AI narrative across pillars so AI messaging holds together whether it's showing up in Compliance, Risk, or Proof contexts
• Partner directly with EPD to understand what's being built, influence roadmap sequencing from a market/customer lens, and translate technical capability into external-ready narrative
• Develop and maintain AI messaging and positioning that flexes across audiences (field, analysts, press, customers)
• Drive field enablement for AI, arming Sales and CS with the story, objection handling, and proof points they need
• Plan and execute AI product launches, from planning through post-launch measurement
• Represent the AI narrative in customer-facing and market-facing moments (analyst briefings, customer advisory conversations, press as needed)
• Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
• Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption

Requirements:

• 7+ years in product marketing, ideally with ownership of a full pillar or product line rather than a support function
• Track record of building narrative and positioning from scratch, not just executing an existing playbook
• Experience partnering directly with Product/Engineering leadership
• Excellent communication and presentation skills, with the ability to convey complex ideas effectively to both technical and non-technical audiences
• Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale
• Define and manage go-to-market (GTM) strategy for Vanta's security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
• Strong written and verbal storytelling, comfortable writing for a keynote stage as well as a sales deck
• Must be authorized to work in the U.S. without the need for current or future employer sponsorship
• Working understanding of how modern AI products are built, enough to ask sharp questions in an EPD roadmap review and push back credibly
• Familiarity with the current AI/LLM landscape (model capabilities, common architecture patterns, where the industry conversation is headed) so positioning reflects real technical nuance rather than surface-level buzzwords
• Comfort translating technical capability and constraints into narrative that's accurate and compelling without over-claiming what the product does
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
• Prior experience marketing an AI-native or AI-adjacent product is a strong plus
• Experience with security or technical products
• Experience owning a keynote-level narrative for a company event
• Background that spans both technical and brand/narrative work (e.g., came from a technical PM, solutions engineering, or technical writing background before moving into PMM)