Senior Performance Marketing Manager

Talkspace is a mental healthcare company focused on making quality therapy accessible through online services. The Senior Performance Marketing Manager will lead and optimize Tee’s performance marketing programs, manage acquisition channels and budgets, oversee testing and creative strategy, analyze the customer funnel, and translate performance data into actionable growth recommendations.

Responsibilities:

• Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start
• Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities
• Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency
• Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks
• Partner with external and internal teams to ensure campaigns are executed effectively and continuously optimized
• Stay current on platform changes, emerging acquisition tactics, and evolving performance marketing best practices
• Monitor performance across campaigns, audiences, creative, placements and funnel stages
• Proactively diagnose performance changes to understand what is happening, why it is happening, and what action should be taken
• Identify anomalies and emerging performance issues early and drive timely resolution
• Go beyond platform-reported metrics to understand traffic quality, conversion behavior, and downstream acquisition outcomes
• Identify opportunities to improve efficiency and unlock incremental scale
• Establish appropriate monitoring, reporting, and performance guardrails across campaigns
• Translate performance data into clear insights and recommendations rather than simply reporting results
• Develop and manage a structured performance marketing testing roadmap aligned with Tee’s broader growth priorities
• Identify opportunities to test audiences, messaging, creative, bidding strategies, campaign types, landing experiences, and new acquisition channel strategy
• Establish clear hypotheses, success criteria, and measurement plans for tests
• Synthesize results into actionable learnings and recommendations for future investment and optimization
• Partner with Senior Director of Growth Marketing and Analytics on broader measurement initiatives
• Build a culture of continuous experimentation, ensuring both successful and unsuccessful tests contribute to future strategy
• Manage day-to-day budget pacing against approved monthly and quarterly plans
• Develop channel-level forecasts for spend, acquisition volume, CAC, and other key performance indicators
• Recommend budget reallocations based on performance, marginal efficiency, and growth opportunities
• Proactively flag risks and opportunities that could impact forecasted performance
• Partner with the Senior Director of Growth Marketing on investment planning and recommendations for scaling efficient acquisition
• Own the performance creative pipeline for Tee, ensuring a consistent cadence of new creative concepts, iterations, and refreshes across paid media channels
• Translate performance data, audience insights, and channel learnings into actionable creative briefs and testing opportunities
• Partner closely with internal Creative teams, to bring performance creative from concept through launch
• Manage creative production workflows, including briefing, timelines, feedback, approvals, asset delivery, and trafficking readiness
• Develop a structured creative testing roadmap across messaging, concepts, hooks, formats, talent, calls-to-action, and other creative variables
• Monitor creative performance to identify fatigue, emerging winners, and opportunities for iteration, ensuring learnings are incorporated into future production
• Adapt creative strategies and assets to channel-specific best practices across Meta, Google/YouTube, TikTok, and other emerging platforms
• Identify opportunities to efficiently scale creative production through modular asset development, creator/UGC partnerships, AI-enabled workflows / creative iteration, and external production resources
• Partner with the Senior Director of Growth Marketing and Creative stakeholders to ensure performance creative supports Tee’s broader growth strategy and brand experience
• Analyze performance beyond media metrics to understand how customers move from initial engagement through conversion
• Identify where funnel performance is improving or deteriorating and investigate potential root causes
• Partner with Analytics and Product to identify opportunities to improve landing-page and conversion performance
• Distinguish between media-driven performance changes and broader site, product, tracking, or conversion issues
• Bring funnel insights back into media strategy, creative development, and optimization
• Develop concise weekly and monthly performance narratives explaining ad performance, key drivers, risks, opportunities, and recommended next steps
• Translate complex performance data into clear, actionable insights for Marketing leadership and cross-functional stakeholders
• Partner closely with Analytics, Creative, Product, Finance, and other teams to advance Tee’s growth priorities
• Ensure initiatives move forward with clear owners, timelines, and measurable outcomes

Requirements:

• 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition
• Deep hands-on experience with major paid acquisition channels, particularly
• Paid Search and Paid Social; experience with platforms such as Google Ads and Meta Ads Manager
• Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency
• Strong analytical skills and demonstrated ability to independently diagnose complex performance changes
• Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes
• Experience developing and managing structured testing programs across media, creative, audiences, and conversion
• Experience translating performance insights into creative strategy and managing performance creative production
• Strong budget management capabilities
• Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms
• Strong understanding of attribution and the limitations of platform-reported performance
• Excellent written and verbal communication skills, with the ability to distill complex performance trends into clear insights and recommendations
• Strong project management skills and the ability to coordinate multiple workstreams and stakeholders simultaneously
• Highly proactive, curious, and comfortable taking ownership in a fast-moving environment
• Experience helping launch or scale a newer product, brand, or business line
• Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment
• Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies
• Experience operating in privacy-conscious or highly regulated marketing environments
• Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media
• Experience working with creators, UGC, or high-volume digital creative production