Lead, Digital Product Management

Under Armour is a company focused on empowering athletes through innovative products and digital tools. The Lead Product Manager - Decide will own and optimize web experiences that improve product evaluation, customer decision-making, and ecommerce conversion while partnering with cross-functional teams and using data-driven insights.

Responsibilities:

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration
• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site — creating the conditions for customers to move forward with purchase intent
• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships
• Influence priorities and drive alignment across global cross-functional partners — ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes
• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes

Requirements:

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree
• Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog
• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones
• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences
• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization
• Location: Home Office
• Work Schedule: Fully Remote
• Sponsorship Eligibility:UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time
• No relocation provided