Marketing Program Manager

Chasepro is seeking an experienced Marketing Program Manager to lead regional and partner marketing programs in a global B2B technology environment. The role manages integrated marketing planning, budgets, program execution, performance measurement, marketing operations, and cross-functional alignment across global regions.

Responsibilities:

• Lead integrated marketing planning and execution across AMER, EMEA, and APAC
• Build and manage Jira-based program structures, intake workflows, agile boards, roadmaps, dependencies, and dashboards
• Manage marketing budgets, forecasting, spend pacing, variance analysis, and partner co-investments/MDF
• Align marketing activities with business priorities, OKRs, pipeline goals, and measurable outcomes
• Partner with Marketing Operations, Finance, Analytics, PMM, Event Marketing, and other cross-functional teams
• Support Salesforce campaign structures, UTM tracking, lead routing, pipeline reporting, and campaign attribution
• Coordinate vendors, purchase orders, and marketing program workflows
• Develop executive reporting, QBR materials, playbooks, and Confluence-based knowledge resources
• Identify opportunities to use AI agents, Rovo, Jira Automation, and LLM-based workflows to improve marketing operations
• Drive adoption of standardized processes and new ways of working across global teams

Requirements:

• 8–9+ years of experience in B2B Marketing Operations, Integrated Marketing Planning, Marketing Program Management, or a related field
• Strong experience managing marketing budgets, OKRs, and program priorities
• Hands-on experience with Jira or comparable program/project management platforms
• Experience in B2B software, SaaS, or enterprise technology environments
• Strong understanding of demand generation, sales cycles, pipeline, and marketing attribution
• Experience working with global and matrixed organizations
• Strong communication, stakeholder management, and organizational skills
• Experience with AI/automation initiatives is highly preferred
• Experience in PLG-to-sales-led growth organizations
• Experience supporting an integrated demand generation engine
• Regional and partner marketing experience
• Experience driving adoption of new processes, tools, and ways of working
• Experience working with distributed teams across multiple regions