Marketing Product Enablement Manager

Blend is recruiting for an unnamed client seeking a Marketing Product Enablement & Project Manager to bring marketing capabilities and solutions to market. The role develops sales enablement materials and coordinates cross-functional projects, launches, and stakeholder communications.

Responsibilities:

• Create and maintain sales enablement materials, presentations, one-pagers, training resources, and other materials that help frontline sales teams communicate marketing services, products, and capabilities
• Develop educational content that translates new offerings and complex marketing solutions into clear, compelling, and actionable messaging
• Support the creation of business development presentations, executive-level decks, and materials used to communicate value propositions and business outcomes
• Partner with internal stakeholders to prepare sales teams for new product launches, capabilities, and service offerings
• Help develop and organize training materials that enable internal teams to effectively position and sell new solutions
• Own projects from initiation through completion, ensuring deliverables, timelines, and stakeholder expectations remain aligned
• Manage multiple initiatives simultaneously while navigating changing priorities and requests from leadership
• Develop project plans, coordinate milestones, track progress, and proactively identify risks, dependencies, and potential roadblocks
• Collaborate with cross-functional teams to gather information, resolve challenges, and drive projects across the finish line
• Facilitate communication and follow-up among stakeholders, ensuring accountability and momentum throughout the project lifecycle
• Take initiative to identify what needs to be done, determine the appropriate next steps, and move work forward with minimal oversight
• Support the development and commercialization of new marketing capabilities, products, and service offerings
• Coordinate cross-functional activities required to bring new capabilities to market, including internal review, approval, and readiness processes
• Partner with privacy, legal, risk, and other relevant stakeholders to help navigate governance and approval requirements
• Connect the dots across teams, processes, and deliverables to support the successful launch of new marketing solutions
• Assist with the development of repeatable processes, materials, and frameworks that support broader team enablement and solution delivery
• Support marketing initiatives related to customer acquisition, engagement, retention, and lifecycle marketing
• Prepare updates, presentations, and progress reports for leadership and other internal stakeholders
• Present project updates and materials to leadership with confidence, clarity, and professionalism
• Respond effectively to ad hoc requests and shifting business needs while maintaining organization and attention to detail
• Build strong working relationships across marketing, sales, product, risk, legal, creative, analytics, and other partner teams
• Leverage AI-enabled productivity tools, such as Microsoft Copilot or similar solutions, to improve efficiency, support content development, and streamline workflows

Requirements:

• 5+ years of experience in marketing, marketing enablement, product marketing, project management, consulting, financial services marketing, agency account management, or a related field
• Demonstrated experience managing projects from start to finish, including planning, coordination, execution, and delivery
• Strong stakeholder management skills and the ability to collaborate effectively with individuals across different teams and levels of an organization
• Experience developing high-quality PowerPoint presentations, sales enablement materials, training resources, and executive-level communications
• Strong organizational and prioritization skills, with the ability to manage multiple projects and changing priorities simultaneously
• Excellent written and verbal communication skills
• Ability to work independently, take ownership of deliverables, and proactively identify solutions to move projects forward
• Comfortable presenting to leadership and communicating project updates, recommendations, and key information with executive presence
• Strong attention to detail and the ability to translate complex information into clear, accessible materials
• must be able to work on Blend's W2 without sponsorship
• Experience in financial services, banking, payments, fintech, or marketing technology
• Background in lifecycle marketing, customer acquisition, direct marketing, audience targeting, or campaign strategy
• Experience supporting sales enablement, product launches, go-to-market initiatives, or marketing capability development
• Familiarity with privacy, legal, compliance, risk, or governance approval processes
• Experience developing marketing strategies, business development presentations, or materials designed to support revenue growth
• Prior experience working with large financial services organizations or payments companies
• Experience using AI-powered productivity tools, including Microsoft Copilot or similar technologies, to support marketing and project execution