Account-Based Marketing Manager - AI Data Services

RWS is hiring an Account-Based Marketing Manager for TrainAI, its AI data services offering. The role partners with sales to develop account plans, tailored marketing campaigns and sales assets, and reporting that help grow named accounts and scale successful marketing plays across accounts.

Responsibilities:

• Provide input into TrainAI account plans: account research, stakeholder map, key entry points/opportunities for TrainAI, bridge localization relationships into data services, ABM strategy etc
• Run continuous account research so positioning and ABM strategy stays current and relevant to what the account is actually doing
• Custom-tailor TrainAI cross-channel communications and ABM campaigns to directly address each account’s specific needs and challenges: personalized, account-specific sales enablement materials (presentations, one-pagers, brochures etc.), proposals/RFP responses, emails, ads, web content etc
• Sustain a weekly communications cadence with TrainAI BDM(s), to plan and execute strategic communications into each target account on a regular basis
• Work with marketing operations to maintain detailed, real-time TrainAI ABM reporting on key metrics/KPIs: account engagement, buyer engagement, MQAs, sales cycle length, deal size and revenue impact
• Contribute to a shared AI-based TrainAI ABM framework so each successful ABM play transfers to other TrainAI accounts
• Support cross-account TrainAI marketing motions as needed: brand awareness campaigns, organic social media management, value-added content production and event participation

Requirements:

• 3+ years' ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
• Passionate about the AI industry with a willingness to learn and develop sufficient technical knowledge to be able to hold a real conversation about AI training data with an ML lead
• Curious, fast-learning and genuinely willing to evolve how they work
• Already uses AI to compress research-to-asset from weeks to hours
• Keeps judgment on quality – knows when the AI draft is confidently wrong
• Grows into extending and improving reusable skills and agents rather than only consuming them
• Familiar with ABM tech/tools such as 6Sense, Influ2, Mutiny etc
• Comfortable being the only marketer in the room with sales, and commercially literate – can read a pipeline and a stakeholder map
• Works fluently across disciplines and specialist teams
• Experience working in the AI data services space a definite plus