Senior Product Manager, Ad Serving

Fetch is looking for a Senior Product Manager, Ad Serving to help build the core infrastructure for ad delivery. This hands-on role involves defining ad server architecture and working closely with engineering to optimize ad serving processes and outcomes.

Responsibilities:

• Own the roadmap for Fetch's ad serving infrastructure, covering decisioning, pacing, frequency capping, and real-time delivery pipelines
• Lead the migration of all ad objects to a single, unified ad server, consolidating fragmented serving pipelines so every object type can be served and evaluated against the same criteria
• Own integrations with third-party verification partners, ensuring Fetch meets industry standards for ad delivery and measurement
• Drive standardization with the mobile team for event logging across different ad types that support reliable delivery, reporting, and experimentation
• Design and run experiments to measure the impact of serving changes on fill rate, delivery quality, and advertiser outcomes
• Partner with the ML and personalization team to ensure the ad server is providing the right signals, inputs, and controls to support ranking and relevance decisions across surfaces
• Work closely with Engineering, ML, Analytics, and Sales to define requirements, make trade-offs, and ship improvements to the serving stack

Requirements:

• 6+ years of product management experience, with 3+ years focused on advertising technology
• Solid understanding of ad serving fundamentals including request/response flows, eligibility and targeting enforcement, pacing, frequency capping, and real-time delivery, as well as how those mechanics interact with supply and demand to affect advertiser outcomes and user experience
• Comfortable in deeply technical conversations with engineering about system design, data pipelines, and architecture trade-offs
• Strong analytical instincts, you define the right metrics, run experiments well, and make decisions from data
• Bias for execution: able to drive work forward across multiple workstreams without a lot of hand-holding
• Comfort with ambiguity, a lot of this is greenfield and you should be energized by building from scratch rather than inheriting a finished system