Lifecycle Marketing Manager

Upstart is an AI lending marketplace focused on reducing the cost and complexity of borrowing. The Lifecycle Marketing Manager, Core Products will own lifecycle marketing strategy and performance for prior Personal Loan applicants, developing and optimizing multi-channel customer journeys that drive engagement, loan funding, and revenue. The role partners with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven programs.

Responsibilities:

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail
• Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue
• Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations
• Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives
• Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance
• Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance

Requirements:

• Bachelor's degree or equivalent practical experience
• 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs
• 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign
• Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts
• Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs
• This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement]
• The team operates on the East/West coast time zones
• Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry
• Experience using customer data platforms such as Hightouch to build and activate audiences
• Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs
• Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency
• Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight