Performance Marketer - Content-Led Growth

82DASH is building a platform that helps Shopify and D2C brands collect user-generated content, customer reviews, and feedback while driving retention and repeat purchases through rewards. The Performance Marketer will own paid acquisition and creative production, sourcing authentic customer content through the platform, developing ads and landing pages, analyzing campaign performance, and feeding product insights back to the team.

Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta and Google, with budget ownership from week one
• Run 82DASH campaigns to source UGC from our own merchants and their customers, and turn it into paid creative
• Ship a steady volume of ad assets - hooks, statics, UGC video cuts, testimonial edits - and test them against each other
• Write the copy that carries them: ads, landing pages, Shopify App Store listing, lifecycle email
• Build and test landing pages
• Report on CAC, CPA, and creative-level performance by channel - and kill what isn't working
• Feed back what the platform needs to make creative production faster, straight to product

Requirements:

• Hands-on experience running paid campaigns and owning a budget, however small
• You can produce creative, not just brief it - basic editing and a good eye for a hook
• Comfortable with analytics; you can build a report and defend the numbers
• Interest in ecommerce, Shopify, D2C, or the creator economy
• You'd rather ship five tests than plan one
• SEO
• lifecycle email
• longer-form content
• B2B SaaS experience