Principal Partner Marketing Manager, Global Consulting Partner Marketing

Amazon Web Services is seeking a self-directed Principal Partner Marketing leader to drive strategic planning, thought leadership, and demand generation with global system integrator and business consulting partners. The role develops enterprise-level marketing strategies, manages global budgets and programs, influences senior executives, and aligns AWS and partner organizations to drive customer acquisition and revenue growth.

Responsibilities:

• Define global Partner Marketing strategy in alignment with the field, enabling complex programs with broad cross-organizational impact and C-level influence
• Operate with complete autonomy on strategic initiatives, defining vision and strategy in undefined problem spaces
• Make strategic trade-offs between opportunity, resources, and long-term AWS and partner outcomes
• Represent complex strategic decisions to senior leadership (SVP level), articulating trade-offs and options with exceptional clarity
• Identify and mitigate risks before they become roadblocks
• Work directly with senior executives in our partners to build marketing strategy and joint-marketing plans that drive customer acquisition and revenue growth from AWS and partner services
• Develop deep knowledge of partner business objectives and investment priorities to inform and evolve strategy and execution effectiveness
• Enable and orchestrate comprehensive regional marketing programs, ensuring alignment between partners and joint field marketing teams
• Manage and optimize a global budget across partner marketing programs
• Be the voice of our partners through setting goals, strategy, resourcing, roles and responsibilities, reporting, and measurement
• Ensure strategies and plans proposed to partners fully account for the scope of AWS marketing capabilities and capacity available to support them
• Direct external vendor strategy to support program execution and achieve goals, including Account-Based Marketing initiatives
• Drive strategic and executional alignment across AWS and partner organizations, collaborating with Product Marketing, Partner Marketing, Partner Sales, Solution Architects, and senior AWS leadership
• Build mechanisms, scalable frameworks, and organizational standards that scale marketing best practices, improve repeatable outcomes, and deliver long-term value for AWS and our partners
• Champion and guide joint thought leadership content that positions AWS and partners as category leaders
• Develop future leaders and guide managers in team development

Requirements:

• 10+ years of professional non-internship marketing experience
• 5+ years leading enterprise-level partner or channel marketing strategy at a global scale
• Experience owning pipeline targets and using data to drive marketing investment decisions and measure business outcomes (e.g., pipeline, revenue conversion, deal progression)
• Experience managing and optimizing million dollar + marketing budgets across diverse funding mechanisms
• Experience building, orchestrating, and scaling cross-functional marketing programs across multiple geographies and partner organizations simultaneously
• Experience driving strategic alignment with senior executives (VP+ level) across sales, marketing, partner, and field organizations
• Experience in cloud/technology go-to-market, ideally gained at or in partnership with Global System Integrators or large-scale consulting firms, including emerging domains such as generative AI and agentic AI
• Experience developing and scaling Account-Based Marketing (ABM) programs, including 1:1, 1:few, and programmatic ABM motions
• Experience developing joint go-to-market strategies with C-suite partner executives, building consensus and driving alignment across global, matrixed organizations
• Experience with executive engagement programs including thought leadership, executive roundtables, customer advocacy, and flagship event activations
• Experience leading marketing strategy and execution across multiple global regions (NAMER, EMEA, APJ, LATAM) with geo-based teams