Product Manager PSG - Marketing Upstream (515)

Natus Medical Incorporated has worked for more than 80 years to deliver innovative neuro solutions that help clinicians interpret the body’s signals. The Product Manager will own the positioning, strategy, lifecycle management, and marketplace success of products in the Sleep Diagnostics portfolio, leading new product introductions, marketing design inputs, market research, global launch planning, and cross-functional collaboration.

Responsibilities:

• Own the positioning and success of assigned products within our Sleep Diagnostics portfolio
• Ensure product regulatory, commercial, and technical viability through execution of Gate 7–10 reviews
• Conduct comprehensive product portfolio planning and rationalization
• Identify and prioritize product needs based on market insights
• Drive products throughout their lifecycle, from inception through end-of-life activities, with a focus on global market success
• Lead the New Product Introduction (NPI) process from Gate 1 through Gate 6
• Take ownership of marketing design inputs (MDI) for NPI and sustaining activities
• Create comprehensive business cases that align with strategic objectives and focus on global markets
• Develop and maintain the User Requirements Document (URD)
• Translate market needs into successful product launches by integrating product specifications, clinical data, reimbursement, and market access strategies
• Gather global Voice of Customer (VOC) insights through customer visits and communication
• Conduct market research and monitor the competitive landscape and industry trends
• Use customer and market insights to identify opportunities and help determine product priorities
• Spearhead the development of Global Market Plans (GMP) for all product launches
• Collaborate closely with key markets, including North America, Europe, and APAC
• Assist the Category Director in assessing needs for additional clinical claims, commercial support/structure, and technical expertise
• Help ensure our products and strategies are positioned to succeed across diverse global markets

Requirements:

• Bachelor's degree in a relevant field such as Engineering, Business, Marketing, or Healthcare
• RPSGT (Registered Polysomnographic Technologist) Certification
• 5+ years of experience in product management or marketing within the healthcare/medical device industry
• Demonstrated success in product launches and commercialization
• Proven experience in product management within the medical device industry
• Proven track record in product development and lifecycle management
• Experience with regulatory compliance within the healthcare/medical device industry
• Experience working with cross-functional, diverse teams in a multinational, dynamic organization
• Excellent analytical capabilities and experience gathering and interpreting Voice of Customer (VOC) insights
• Excellent communication skills with the ability to clearly articulate product value across stakeholders
• The ability to lead cross-functional teams and drive progress toward shared product goals
• Strong judgment and the ability to prioritize actions based on market needs and technical constraints
• A strong understanding of how product development, commercialization, regulatory requirements, and lifecycle management come together within the medical device industry
• MBA or advanced degree