Senior Area Marketing Manager, Women’s Health - Southeast

Natera is a global leader in cell-free DNA testing focused on oncology, women's health, and organ health. The Senior Area Marketing Manager will develop and execute regional, multi-channel marketing initiatives to promote genetic tests, UX offerings, and patient education tools to healthcare providers and patients across the Southeast Sales Area. The role manages regional campaigns, partnerships, events, insights, reporting, and collaboration with Sales and Medical Affairs.

Responsibilities:

• Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests
• Identify appropriate channels to deploy marketing messaging in the region
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses
• Manage logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team
• Effectively manage marketing projects and timelines
• Track ROI for regional marketing programs and campaigns
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and to evaluate the effectiveness of marketing messaging in the region
• Work with Marketing Director on reporting regional insights to executive leadership and marketing peers
• Partner with local Sales teams to develop customized marketing plans

Requirements:

• B.A. or B.S. degree required
• Minimum of 3 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience
• High integrity
• Strong interpersonal skills
• Project management including organization, attention to detail, and timeline tracking
• Exposure to marketing products and services in healthcare, including synthesizing clinical information and composing concise promotional copy
• Strong collaboration and leadership skills with cross-functional teams
• Basic Microsoft Powerpoint skills
• Strong written and verbal communication skills
• Basic Microsoft Excel skills
• Analytical, problem-solving mindset required
• Experience in gathering customer insights and translating insights into actionable plans
• Advanced degree preferred
• Experience in life sciences, health technology, or diagnostics preferred
• Experience presenting technical content to lay and/or professional audiences in small, mid-size, and large groups preferred
• Familiarity with, interest in field marketing channels and tactics preferred