Founding Account Executive / Director of Sales (Copy)

Basalt Health is transforming the post-acute admissions process with AI that analyzes referral documents, evaluates admission criteria, and identifies clinical and payer risks. The role will lead demand generation and revenue growth by building the outbound engine, managing digital advertising, executing integrated campaigns, optimizing marketing technology, aligning with sales, and reporting on performance.

Responsibilities:

• Build, execute, and continuously A/B test multi-channel outbound sequences (email, LinkedIn, phone) targeting clinical, operational, and IT leaders at post-acute facilities and health systems
• Manage and optimize paid media campaigns (e.g., LinkedIn Ads, Google Ads, content syndication) to drive targeted brand awareness and capture high-intent leads within our Ideal Customer Profile (ICP)
• Design and deploy end-to-end integrated marketing campaigns (webinars, content downloads, event promotions) to attract and nurture prospects through the funnel
• Own and optimize the marketing automation and CRM infrastructure (e.g., HubSpot, Salesforce). Implement lead scoring, routing, and tracking mechanisms to ensure a seamless handoff to sales
• Partner closely with the sales team to ensure campaigns are aligned with revenue goals. Provide sales with the necessary messaging, collateral, and account intelligence to maximize conversion rates
• Track, measure, and report on all demand generation KPIs (e.g., MQLs, SQLs, Cost Per Acquisition, Pipeline Velocity). Use data to identify bottlenecks and optimize campaign performance

Requirements:

• 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment
• Proven ability to build and run successful outbound cadences and paid digital advertising campaigns
• Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI
• Comfortable operating in a fast-paced, early-stage environment
• Self-starter who can take ownership of projects from ideation to execution with minimal supervision
• Experience marketing to healthcare providers, post-acute facilities, or health systems is strongly preferred
• Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a major plus