Key skills

International Product MarketingGo-to-Market StrategyInternational Product LaunchesCustomer ResearchMarket Readiness and Regulatory PathwaysSupply Chain and Retail ReadinessGovernance Model and Workflow DevelopmentProduct Launch ManagementAR/VR, Wearable, and Mobile Device MarketingGoLeadershipProduct ManagementSales

About this role

Dexian is a global talent and technology solutions company that connects organizations with qualified professionals and technology services. The International Product Marketing Manager will lead market insights, go-to-market strategy, cross-functional alignment, and launch execution for international product expansions.

Responsibilities:

Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention
Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets

Requirements:

Past Big Tech / FAANG experience
Background in Program Management, PMM, TPM, Sales Ops / Go-to-channel planning
Has driven international launches / expansions; Understands market readiness, regulatory pathways, ops/legal/policy nuances
Experience supporting programs involving physical product, certifications, supply chain, retail readiness
Has built governance models, workflows, templates, and tracking systems from 0→1
Proven cross-functional leadership at Director+ level
8+ years experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy
Product Marketing experience in launching consumer hardware, software products and electronics in international markets
Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
Experience with both early-stage products and established products
BA/BS degree in marketing, business, product development, or related field
MBA degree