Product Marketing Manager

GuidePoint Security is a rapidly growing cybersecurity company that provides security expertise, solutions, and services to organizations and government agencies. The Product Marketing Manager will develop value-based messaging, content, and collateral for cybersecurity offerings, lead go-to-market strategy, conduct market and competitive analysis, and support sales and marketing efforts.

Responsibilities:

• Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
• Drive thought leadership messaging & positioning for assigned offerings
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision
• Craft compelling Offer messages for use across marketing channels and activities
• Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned
• Conduct market and competitive analysis to better position services
• Contribute to the company’s blog strategy and content creation
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository

Requirements:

• 3-5 years' cybersecurity product marketing experience (must have previous Cybersecurity experience)
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
• Demonstrated success value-based messaging and competitive positioning
• Excellent written and verbal communication skills
• Relevant subject matter expertise in the cybersecurity products, services and industry
• Understanding of how a product/service is sold and the toolkit needed to enable sellers
• Proven ability to influence cross-functional teams and work collaboratively
• social media
• various content types
• support for digital marketing campaigns
• ability to write web content