Marketing Specialist

Market Analysis-

• Analyze demographic data on a local, regional, and national level;
• Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
• Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
• Analyze online marketing strategies and compare them with those of the company’s competitors;
• Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing);
• Analyze sales performance of discounted products;
• Evaluate marketing analysis plans;
• Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
• Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies;
• Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys);

Planning and Preparing Marketing Campaigns-

• Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
• Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);
• Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
• Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns;
• Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts;
• Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
• Collaborate with Market Research Analysts to develop and execute marketing campaigns;
• Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;
• Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
• Collaborate with other departments to oversee advertising tasks;

Reporting Marketing Development and Support-

• Collaborate with Marketing Team to prepare reports on data analysis;
• Prepare reports on new product marketing strategies and/or campaign plans;
• Prepare different reports of findings and present results to management
• Support the marketing department in general operations​

• Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related
• Analytical Skills;
• Critical-Thinking Skills;
• Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable